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Trust is the most important currency of the modern business. Establish trust through communication-driven, customer-focused engagement.

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For full impact, connection and influence, get back to basics: the right message delivered to the right people – every time.

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About Violeta

 

Violeta-4483-mediumI am an alchemic communication specialist who has transmuted a love of words into a lifelong career, first as a writer and journalist, and then as a communication professional in the corporate and NFP world, with some teaching, training, and psycholinguistics along the way.

The communications umbrella is big and wide and I like to work and play under all of it, but particularly in the area of external communications. Most often these days this translates to content and marketing communications, in their many and varied incarnations and buzzwords. My experience includes creating strategies, and managing the creation, delivery and governance of all content. My platforms include consulting, creating, training, facilitating, coaching, mentoring, and profiling (that's where those psycholinguistics come in).

I combine hippie sensibilities (communication is connection) with post-punk execution (sometimes you need to destroy the joint to create something magnificent), but my aim is always to create meaningful communications that engage people, underpin branding, and establish trust and longevity.

Through it all, I remain, first and foremost, a lover of words. The written word. The spoken word (particularly Brazilian Portuguese – if you’re Brazilian, talk to me). The sung word. Even the signed word. In the beginning, so they say, was the word, and a world without words is unimaginable to me. And dull. If words mean something to you too, or you would like your words to start actually meaning (and doing) something, let's talk.

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Featured Blog

Creating A Guiding Message, Part 1: Framing Your Big Why

Some years ago I celebrated 10 years of teaching people to write and tell their stories with a party … Read More

Your Guiding Message – Why You Must Have One, And How To Get One

"YOU NEED TO WRITE ABOUT THIS". That's my muse, sitting at my shoulder, telling me to tell you … Read More

The Secret to Great Communication

Oh, it was gorgeous: a Victorian-era hotel, with gleaming wood and leather, and lots of circulating … Read More