An Opinionated Dame’s Advice On Absolutely Everything You Should Be Doing


Dear Abby


Well. Almost everything.

And the opinionated dame? Me.

Here it all is: my best advice for 2015, shortened to a few words that will get 2016 cranking for you.

  • Unless you have trust, you’re dead where you stand.
  • If you’ve gone to the trouble of creating personas, don’t just let them sit there: tell their stories.
  • Cultivate your damn voice.
  • … unless you need to make something up to someone. If you do, don’t be a jerk.
  • Also jerky: either paying for, or offering, a $15,000 program for writing your own business book. Don’t do it.
  • If you don’t know why anyone should care about what you’re trying to say, you’re just being self-indulgent. Quit it.
  • It’s never too late to make a difference in someone’s life. Start now.


See you all in 2016! Happy New Year!


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