It’s the same old story: you start writing your communications or marketing material, and before you know it, you’re drowning in words. I know you are, because almost every day I get an SOS from someone who wants me to chart their course in composition, or make sure that what they’ve written is shipshape, or… Continue reading The Better Copy Lifesaver
Category: Blog
Let’s face it: you’re not that important
Just recently, my redoubtable friend Joy, who is African-American, posted a picture to her Facebook wall. It was on racial “microaggressions“: words and actions that communicate an inequitable view of races other than your own. Joy has reason to post stuff like this, and I understand the hope that in eliminating microaggressions, we could well… Continue reading Let’s face it: you’re not that important
The one thing training CAN’T do for you
Let me tell you about the worst training gig I ever had. On the other hand… no, there’s too much to tell. Let me tell you about five minutes of the worst training gig I ever had. I was brought in to deliver a training program to an organisation that was going through massive change,… Continue reading The one thing training CAN’T do for you