“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
― Arthur Schopenhauer
I am a communication specialist to people who never think they need help with their communication.
That’s OK: no one wakes up from a restless sleep exclaiming, “I’ve got it! I need a communication specialist!” They wake up – or just toss and turn, or gnaw at pencil ends – because they have a problem that just won’t go away.
I can see the problem, and the solution, and it begins with words. Because when you change your words, you change your world.
Wherever it is you want to go, words will get you there – and further. No limits.
So. What’s the problem?
“I’m absolutely run ragged. I’m already spending money on marketing and I GET it, but I’d like to do content marketing properly and have no idea where to start. I’ve already tried and it was a flop. I want to look after my current clients with brilliant content, and also attract more of the clients I want to work with.”
Sounds to me like what you need is some help with content strategy, creation, planning, and management. I can help you with all of these things, and more. Begin here.
“We desperately need a communications or content person on board. But $80,000 a year and up? We just can’t do it. In the meantime, I know we’re going backwards.”
You can outsource to me and my team for a fraction of the cost, and at a fraction of agency costs. Let’s talk. Begin here.
“We’re good at what we do, and we want to be here for the long haul. We’ve got all the basics down, and we know that to get where we want to be we need strong relationships with our clients. All the experts say that doing a great job just isn’t enough any more, but what is?”
You need to start thinking about engagement with your clients and market, and taking it seriously. My proven engagement strategy will make it happen. Begin here.
“How is it that it’s so difficult to get someone with good, basic communication? We need people who can talk to customers, find out what they need, and give it to them. Who can deal with in-house challenges without it becoming a free-for-all. Who can write a report that the rest of us want to read. But heck – at this point, we’d even be happy with someone who can write an email.”
It sounds as though it’s time for you and your business to get back to basics, and put those communication skills in place. With a solid grounding in all areas of interpersonal communication, I can help your staff communicate effectively and save you time and money. Begin here.
“We have the makings of an absolutely brilliant team, but they are nowhere near where we need them to be if we are going to go where we need to go. We need to know: do they have what it takes? How do we manage them, lead them, influence them so they hit new heights and make good on our investment on them? How do we motivate them and get the best from them every time?”
It’s clear that you need to know exactly who your people are, and who and what your people can be. The power of the iWAM and LAB profiles can reveal it for you. Begin here.
“I know that everything you say about content marketing is right, but I can’t afford you, or anyone like you. It’s just me, and I don’t know how I can possibly afford someone to do content marketing for me. I know people who do their own blogs and stuff, but I don’t know how to do that!”
While a content marketing specialist will ultimately pay off, I understand that right now you may need to learn how to do it yourself and do it properly. I can train you, at a price that’s right for you. Begin here.
If none of these things does it for you, let’s talk about what will.