Trust. It’s a hard sell. You wouldn’t think that it is – I can imagine you sitting up a little straighter, indignant at the idea that it would be – but it’s not a concept that businesses actively chase. I should know: even though all of my services are geared to increase or create… Continue reading The one little question that leads to trust
Author: violeta
You’re reading this because YOU GET IT
A couple of weeks ago I wrote a piece called Don’t Photoshop your story! I have a trusted person who reads my work before it’s published (as you should – emphasis on the trusted, with a subtext of respected) and ran it by him before setting it loose on the world. “It’s good,” he proclaimed. Then, “Just one question:… Continue reading You’re reading this because YOU GET IT
A Hack’s Key Takeaways From The 2015 Edelman Trust Barometer (and how they apply to you and your business)
The hack is me. Please: don’t get offended on my behalf. After all, my status as a hack allows me to pore over the information and stats in the latest Edelman Trust Barometer without vested interest. It also means that instead of being all serious and cerebral like, I can read it while wrapped in… Continue reading A Hack’s Key Takeaways From The 2015 Edelman Trust Barometer (and how they apply to you and your business)