Let’s get one thing straight: content strategy and content marketing strategy are not the same, and you most definitely should not confuse the two. Your clients or customers may see your content as a single design – the perfect embroidered cloth captured in the hoop – but you need to know what part of the… Continue reading The difference between content strategy and content marketing strategy
Author: violeta
The difference between marketing and communication
Ach – it all gets lumped in together: marketing, communication, PR. They each have their forms and functions, but because there’s so much crossover (and because, let’s face it, communication is embedded into every damned thing), the lumping happens. But it’s important for a business or organisation to know the difference. Why? Because if you’re… Continue reading The difference between marketing and communication
Papa didn’t preach – and other things Hemingway can teach you about voice
On LinkedIn this week I came across this picture quote: I didn’t have to look at Quote Investigator to instantly know: there’s no way – not in a fit that’s a way manlier colour than pink – that Hemingway wrote this. I mean really. As if the man who spent his life acting, reacting, spending,… Continue reading Papa didn’t preach – and other things Hemingway can teach you about voice