People tell me I’m a creature of habit. Both good and bad, I guess – behold my out-of-date multivitamins – but one of my favourites is checking out Humans of New York every day. Humans of New York (HONY to the initiated) is a photoblog by Brandon Stanton. HONY began as photos of the wonderful diversity… Continue reading Not selling: advocating
Author: violeta
How to be trusted, and your product too
We all know how important trust is in our relationships, but in my business as a communication professional, I am amazed at the number of people who don’t realise how important trust is to business and marketing. Perhaps they don’t realise that business and marketing are also relationships. Or they kinda realise, but they don’t… Continue reading How to be trusted, and your product too
A return on you
Here’s what happens when you tell people that you’re going from Australia to Canada not for a holiday, but a course. Wide eyes. “What? A… a course? All that way for a course?” And after a little pause, “Are you going to do a little sightseeing while you’re there?” What’s funny here is that people… Continue reading A return on you