In Praise of The Inessential, Optional, Unrequired, and Otherwise Unnecessary

I love making preserves. I am the jam, jelly, and marmalade queen, man. Beyond fancy cars, beyond jewellery, beyond a pair of handmade tango shoes from Buenos Aires, homemade preserves are where luxury is at. What makes them luxurious? The fact that someone took old-fashioned time and care to make them. And furthermore, took time… Continue reading In Praise of The Inessential, Optional, Unrequired, and Otherwise Unnecessary

Why you need to keep this one secret

I’m all for transparency. Transparency, unless we’re talking about David Lee Roth’s stagewear circa 1984, is a good thing: it’s a linchpin of trust and communication, and you know that at some point somewhere, no matter how many scary-looking, spiky charts the company accountant shows you, it all boils down to trust and communication. Still, some secrets… Continue reading Why you need to keep this one secret

The Ultimate Expert

Not me. You. OK, me. But it’s me, telling you it’s you. But wait – before both our brains boggle themselves into total fritz-out, let me backtrack just a tad. Last month, and against all common sense (it was just before Christmas) I ran my inaugural Content Marketing Strategy for Small Business workshop which, by… Continue reading The Ultimate Expert