For the past few weeks I’ve been preaching the good news about content strategies and all they can do for you. And yes, putting my hand up as someone who can create one for you. But you can create one yourself, and I’m putting my hand up as someone who can help you do… Continue reading Creating your content strategy – the bare bones
Category: Blog
Content strategy – why bother?
Yes, I believe in them, and yes, I love to create them, and yes, it would be super good for us to get together and organise one over tea and Tim Tams, but no: a content strategy isn’t necessary for every business. Not all products and services demand one. Not all marketing hangs on the… Continue reading Content strategy – why bother?
The difference between content strategy and content marketing strategy
Let’s get one thing straight: content strategy and content marketing strategy are not the same, and you most definitely should not confuse the two. Your clients or customers may see your content as a single design – the perfect embroidered cloth captured in the hoop – but you need to know what part of the… Continue reading The difference between content strategy and content marketing strategy