Ach – it all gets lumped in together: marketing, communication, PR. They each have their forms and functions, but because there’s so much crossover (and because, let’s face it, communication is embedded into every damned thing), the lumping happens. But it’s important for a business or organisation to know the difference. Why? Because if you’re… Continue reading The difference between marketing and communication
Category: Blog
Papa didn’t preach – and other things Hemingway can teach you about voice
On LinkedIn this week I came across this picture quote: I didn’t have to look at Quote Investigator to instantly know: there’s no way – not in a fit that’s a way manlier colour than pink – that Hemingway wrote this. I mean really. As if the man who spent his life acting, reacting, spending,… Continue reading Papa didn’t preach – and other things Hemingway can teach you about voice
The one little question that leads to trust
Trust. It’s a hard sell. You wouldn’t think that it is – I can imagine you sitting up a little straighter, indignant at the idea that it would be – but it’s not a concept that businesses actively chase. I should know: even though all of my services are geared to increase or create… Continue reading The one little question that leads to trust