I remember the first accredited writing class I taught. One class (as they invariably did) ran late, and one of my students was pulled up by the police on the way home. “What have you been doing so late out?” the policeman asked. “Tellin’ lies.” He meant he’d been learning to write stories. We all… Continue reading Business storytelling, part #3: bring clients and customers to you with emotional truth.
Category: Blog
Business storytelling, part #2: Tell a story, but tell the truth
It was bound to happen: a professional whose practices I thought were on the suss side has been found out. Someone shared her experience with him on social media – very diplomatically, not mentioning names – and within minutes (a long time in social media) scores of others had shared their own. No names were… Continue reading Business storytelling, part #2: Tell a story, but tell the truth
Business storytelling, part #1: How to transform your business and people with stories
This blog begins my four-part series on business storytelling. Enjoy, share, and if you are interested in my business storytelling workshops, get in touch. Despite the linear, objective thinking that drives much of business communication, linear, objective communication often fails woefully. For example, take our current Treasurer (she says, stopping short of adding the word… Continue reading Business storytelling, part #1: How to transform your business and people with stories