I think I’m jinxed. Lately when I mention something in my blog, ABRACADABRA! It comes to pass. The Universe crosses its cosmic arms, leans against a metaphysical wall, and says, “Heh. So what are going to do now, genius?” A few weeks ago, I wrote about my study trip to Canada, and the importance… Continue reading Talking to ourselves
Category: Blog
Not selling: advocating
People tell me I’m a creature of habit. Both good and bad, I guess – behold my out-of-date multivitamins – but one of my favourites is checking out Humans of New York every day. Humans of New York (HONY to the initiated) is a photoblog by Brandon Stanton. HONY began as photos of the wonderful diversity… Continue reading Not selling: advocating
How to be trusted, and your product too
We all know how important trust is in our relationships, but in my business as a communication professional, I am amazed at the number of people who don’t realise how important trust is to business and marketing. Perhaps they don’t realise that business and marketing are also relationships. Or they kinda realise, but they don’t… Continue reading How to be trusted, and your product too