Yes, I believe in them, and yes, I love to create them, and yes, it would be super good for us to get together and organise one over tea and Tim Tams, but no: a content strategy isn’t necessary for every business. Not all products and services demand one. Not all marketing hangs on the… Continue reading Content strategy – why bother?
Category: Communication
The difference between content strategy and content marketing strategy
Let’s get one thing straight: content strategy and content marketing strategy are not the same, and you most definitely should not confuse the two. Your clients or customers may see your content as a single design – the perfect embroidered cloth captured in the hoop – but you need to know what part of the… Continue reading The difference between content strategy and content marketing strategy
The difference between marketing and communication
Ach – it all gets lumped in together: marketing, communication, PR. They each have their forms and functions, but because there’s so much crossover (and because, let’s face it, communication is embedded into every damned thing), the lumping happens. But it’s important for a business or organisation to know the difference. Why? Because if you’re… Continue reading The difference between marketing and communication