My cousin has a loudmouth husband. Let’s call him Luis. Luis is opinionated, hilarious, and very sure of himself. And one night he invited all the family to partake of his famous handmade ravioli. But first, the appetiser. Now, in the interests of transparency, you should know that as much as I rely on words… Continue reading The great disaster that wasn’t (and won’t be)
Category: Engagement and Leadership
Creating your content strategy – the bare bones
For the past few weeks I’ve been preaching the good news about content strategies and all they can do for you. And yes, putting my hand up as someone who can create one for you. But you can create one yourself, and I’m putting my hand up as someone who can help you do… Continue reading Creating your content strategy – the bare bones
Content strategy – why bother?
Yes, I believe in them, and yes, I love to create them, and yes, it would be super good for us to get together and organise one over tea and Tim Tams, but no: a content strategy isn’t necessary for every business. Not all products and services demand one. Not all marketing hangs on the… Continue reading Content strategy – why bother?