A couple of weeks ago I wrote a piece called Don’t Photoshop your story! I have a trusted person who reads my work before it’s published (as you should – emphasis on the trusted, with a subtext of respected) and ran it by him before setting it loose on the world. “It’s good,” he proclaimed. Then, “Just one question:… Continue reading You’re reading this because YOU GET IT
Category: Thoughts on words
Persona stories
I’m big on voice. (I also have a big voice. Call it the Latin in me, call it lack of consideration, but despite one of my trainers and colleagues calling it “a caramel voice”, I actually had someone tell me off in a café for being too loud the other day. But I digress.)… Continue reading Persona stories
How to lead the charge of change
We can’t help it: even though we logically know that a brand new start is possible any minute of any day of any week of any month, a new year always makes us sit upright in anticipation. This is it! A new year! A brand new start! It’s exciting stuff. It isn’t, however, how we… Continue reading How to lead the charge of change