Yes, I believe in them, and yes, I love to create them, and yes, it would be super good for us to get together and organise one over tea and Tim Tams, but no: a content strategy isn’t necessary for every business. Not all products and services demand one. Not all marketing hangs on the… Continue reading Content strategy – why bother?
Category: Thoughts on words
The difference between content strategy and content marketing strategy
Let’s get one thing straight: content strategy and content marketing strategy are not the same, and you most definitely should not confuse the two. Your clients or customers may see your content as a single design – the perfect embroidered cloth captured in the hoop – but you need to know what part of the… Continue reading The difference between content strategy and content marketing strategy
Papa didn’t preach – and other things Hemingway can teach you about voice
On LinkedIn this week I came across this picture quote: I didn’t have to look at Quote Investigator to instantly know: there’s no way – not in a fit that’s a way manlier colour than pink – that Hemingway wrote this. I mean really. As if the man who spent his life acting, reacting, spending,… Continue reading Papa didn’t preach – and other things Hemingway can teach you about voice