Well. Almost everything.
And the opinionated dame? Me.
Here it all is: my best advice for 2015, shortened to a few words that will get 2016 cranking for you.
- Don’t waste your time or money on Learning and Development. I mean really.
- Unless you have trust, you’re dead where you stand.
- Don’t waste time chasing clicks. Clicks do not equal engagement, and they certainly don’t equal business.
- If you’re leading or managing change, watch your language.
- Watch what you do. Everything you do communicates something.
- If you’ve gone to the trouble of creating personas, don’t just let them sit there: tell their stories.
- Stop believing in writer’s block: it doesn’t exist.
- Intimately know your people. No one else matters.
- You already know what to do to be trustworthy. So just do it.
- Cultivate your damn voice.
- Don’t confuse marketing with communication, and vice versa.
- Once you know the difference, have one of each.
- Deliver the right content, to the right people, via the right medium, with the right vehicle, at the right time. Anything else is a waste of time and money.
- You will screw up. Make the best of it and move on…
- … unless you need to make something up to someone. If you do, don’t be a jerk.
- Also jerky: either paying for, or offering, a $15,000 program for writing your own business book. Don’t do it.
- Don’t write a blog unless you absolutely have to. On my orders. And the orders of everyone else who is sick of crappy blogs.
- Before you book a trainer because your staff is problematic, check that it isn’t management, in fact, who is problematic.
- Say thanks. Often.
- When you tell your stories, focus on the emotional truth.
- If you don’t know why anyone should care about what you’re trying to say, you’re just being self-indulgent. Quit it.
- It’s never too late to make a difference in someone’s life. Start now.
See you all in 2016! Happy New Year!