About iWAM


The iWAM (Inventory for Work Attitude and Motivation) is a unique assessment that helps you achieve peak performance at individual, team, and organisational levels by revealing key motivational information and decoding behavior in the work context.

The iWAM helps explain, predict, and influence performance in the work environment or role by assessing what you pay attention to, how you think, and how you prefer to behave in the work context.

Why iWAM?

The iWAM is an excellent resource for development and improvement: it helps find solutions to performance related problems, and helps achieve higher performance and take an individual, a team, or an entire organization from good to great.

The iWAM gives you crucial information you need in order to bring the most out of employees, leadership, teams, or organizations. Motivational and Attitudinal Patterns measured by the iWAM are excellent input for:

• training and development,

• career planning and workforce planning,

• recruitment and selection,

• motivation of employees,

• high-performance teams,

• leadership development and succession planning, or

• organisational changes and communication.

The iWAM is a powerful, relevant, valid, reliable, versatile, and cost-efficient tool that delivers the needed results.

How can you apply the iWAM?


The iWAM can help with career development, motivation and “The Clock” (which reveals how long people are likely to be engaged in a role before boredom or burnout sets in), people management and supervising, and coaching.

The iWAM reveals what types of tasks, responsibilities, and work environment someone prefers. This can help create career strategies, and identify which patterns are valuable, and which need improvement. It will also help you coach an individual for maximum effectiveness. The iWAM Paired Comparison Report helps understand differences between two people and provides a way to resolve conflicts for better performance.


The iWAM is invaluable for efficient recruiting, leadership development, succession planning, organisational culture, change, and communication, employee engagement, turnover management, sales and marketing, learning and development, and performance improvement.

With the iWAM, you will be able to use the language that attracts more high-potential candidates for a role, or those who match the culture of your organisation, saving time and money, and delivering better results. You will also understand key patterns of leadership and how they affect your organisation, and how to replicate them over and over again.

The iWAM identifies the language that will have the greatest impact in organisational communication. It discovers the dominant attitudes in your organisation, to help you design and implement changes, integration, or communication strategies. It will help you keep your high performers engaged, make lower performers into high ones, and reduce staff turnover. The iWAM also reveals what triggers peak performance and what gets in the way, so you will know what to train and how to train for maximum effectiveness and efficiency.

The iWAM also comes into its own in sales and marketing, where it can reveal what makes sales professionals successful so you can do more of it, as well as how your marketing can be more effective.


The iWAM can help you design and build new teams, and help team development and performance.

With the iWAM, you’ll be able to put together a crack team with a high-functioning leader, faster and more effectively than ever. You will have access to the team’s key motivational factors and attitudes, and be able to coach both team leader and members for better performance, and capitalise on their similarities and diversity.

How is the iWAM different to other assessments?

– It measures motivational and attitudinal patterns—a set of filters and translators that exist at the non-conscious level in humans.

– Unlike personality and traits tests, the iWAM measures behaviour in context, which makes it far more powerful at explaining and predicting performance in the workplace.

– It explains implications of the results in work relationships and communication, so you can determine developmental directions and methods.

– It does not put people in boxes: each person has a unique fingerprint of motivational and attitudinal patterns.

– It gives you the motivational language to use – or avoid – for effective communication.

– It compares an individual’s results to a standard group to provide invaluable information about how others actually see us!


Thanks to the www.theiwam.com for this content.

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