So I was late paying my phone bill. Instead of threatening to cut off my phone, the message I received from the telco told me that “to continue to enjoy uninterrupted service” I should pay. Which I did, after a quiet giggle to myself: they’ve had some training in “positive” language! I see this in… Continue reading Perfect motivation
Author: violeta
The Better Copy Primer
When I was a little girl in Argentina, it was traditional for the birthday girl or boy to treat everyone in their class at school to birthday cake, or some other treat. It was brilliant, and like all of my most beloved traditions, it’s something I managed to do with my own kids in the… Continue reading The Better Copy Primer
Hope
A few weeks ago I went on a bad news fast. It’s possible that the world is no worse than it’s ever been – indeed, statistics show that in many ways it’s getting better and better – but our exposure to bad news is getting higher and higher. I was, to quote a friend, suffering from “outrage exhaustion”,… Continue reading Hope