So there I was in beautiful Tasmania, staying in an Art Deco building that used to be an insane asylum, working full time on my program and book about trust in business. So that’s conjured up some mental images, right? Of course it has. It even does for me. I myself am rather fond of… Continue reading How to fit in a whole day of writing, once a week
Category: Engagement and Leadership
SEO loopholes don’t work. So what does?
It’s like I tell my husband: they’re the three little words every woman loves to hear. They are, of course… “You were right.” I read this great article yesterday, and I was like, whaddya know: SEO loopholes don’t work, good content does, so… You need to know who your audience/market is and Meet their needs with your… Continue reading SEO loopholes don’t work. So what does?
How to write for your audience every single week
I’d asked the students in my Creative Writing class to pick an object in the room that symbolised how they were feeling that night. Each student read, and we all heard about the requisite blank-pieces-of-paper-waiting-to-be-filled, and doors-open-in-anticipation. Then we got to Rhonda*. She sighed, picked up her piece of paper, and read: “Tonight I feel… Continue reading How to write for your audience every single week