A few weekends ago I was at a great event held by my dear friend Alice Haemmerle at her beautiful home overlooking Sydney’s Northern Beaches. Maybe I was high on all the good vibes and brilliant content, maybe I zigged when I should have zagged, but when my high heels met her very shiny marble… Continue reading Great returns
Category: Trust
Content strategy – why bother?
Yes, I believe in them, and yes, I love to create them, and yes, it would be super good for us to get together and organise one over tea and Tim Tams, but no: a content strategy isn’t necessary for every business. Not all products and services demand one. Not all marketing hangs on the… Continue reading Content strategy – why bother?
The one little question that leads to trust
Trust. It’s a hard sell. You wouldn’t think that it is – I can imagine you sitting up a little straighter, indignant at the idea that it would be – but it’s not a concept that businesses actively chase. I should know: even though all of my services are geared to increase or create… Continue reading The one little question that leads to trust