The Better Copy Primer

When I was a little girl in Argentina, it was traditional for the birthday girl or boy to treat everyone in their class at school to birthday cake, or some other treat. It was brilliant, and like all of my most beloved traditions, it’s something I managed to do with my own kids in the… Continue reading The Better Copy Primer

How to be trusted, and your product too

We all know how important trust is in our relationships, but in my business as a communication professional, I am amazed at the number of people who don’t realise how important trust is to business and marketing. Perhaps they don’t realise that business and marketing are also relationships. Or they kinda realise, but they don’t… Continue reading How to be trusted, and your product too