When I was a little girl in Argentina, it was traditional for the birthday girl or boy to treat everyone in their class at school to birthday cake, or some other treat. It was brilliant, and like all of my most beloved traditions, it’s something I managed to do with my own kids in the… Continue reading The Better Copy Primer
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How to be trusted, and your product too
We all know how important trust is in our relationships, but in my business as a communication professional, I am amazed at the number of people who don’t realise how important trust is to business and marketing. Perhaps they don’t realise that business and marketing are also relationships. Or they kinda realise, but they don’t… Continue reading How to be trusted, and your product too
Brick walls
Yesterday was the last session of my pilot program for people who want to write a non-fiction book, Cover-to-Cover Power. I bid the budding authors farewell with this quote because I knew they were facing brick walls. And you know what? That is OK. Brick walls are commonplace when there is a mammoth task ahead.… Continue reading Brick walls