My cousin has a loudmouth husband. Let’s call him Luis. Luis is opinionated, hilarious, and very sure of himself. And one night he invited all the family to partake of his famous handmade ravioli. But first, the appetiser. Now, in the interests of transparency, you should know that as much as I rely on words… Continue reading The great disaster that wasn’t (and won’t be)
Category: Writing
Creating your content strategy – the bare bones
For the past few weeks I’ve been preaching the good news about content strategies and all they can do for you. And yes, putting my hand up as someone who can create one for you. But you can create one yourself, and I’m putting my hand up as someone who can help you do… Continue reading Creating your content strategy – the bare bones
The difference between content strategy and content marketing strategy
Let’s get one thing straight: content strategy and content marketing strategy are not the same, and you most definitely should not confuse the two. Your clients or customers may see your content as a single design – the perfect embroidered cloth captured in the hoop – but you need to know what part of the… Continue reading The difference between content strategy and content marketing strategy