Ach – it all gets lumped in together: marketing, communication, PR. They each have their forms and functions, but because there’s so much crossover (and because, let’s face it, communication is embedded into every damned thing), the lumping happens. But it’s important for a business or organisation to know the difference. Why? Because if you’re… Continue reading The difference between marketing and communication
Category: Writing
Papa didn’t preach – and other things Hemingway can teach you about voice
On LinkedIn this week I came across this picture quote: I didn’t have to look at Quote Investigator to instantly know: there’s no way – not in a fit that’s a way manlier colour than pink – that Hemingway wrote this. I mean really. As if the man who spent his life acting, reacting, spending,… Continue reading Papa didn’t preach – and other things Hemingway can teach you about voice
You’re reading this because YOU GET IT
A couple of weeks ago I wrote a piece called Don’t Photoshop your story! I have a trusted person who reads my work before it’s published (as you should – emphasis on the trusted, with a subtext of respected) and ran it by him before setting it loose on the world. “It’s good,” he proclaimed. Then, “Just one question:… Continue reading You’re reading this because YOU GET IT