I’m big on voice. (I also have a big voice. Call it the Latin in me, call it lack of consideration, but despite one of my trainers and colleagues calling it “a caramel voice”, I actually had someone tell me off in a café for being too loud the other day. But I digress.)… Continue reading Persona stories
Category: Writing
What clickbait is costing you
Let me paint you a picture of what happened this week. And you understand that this is a figure of speech, because I can’t post an actual picture for reasons you’ll soon understand. A status update on my LinkedIn feed said, “Solve this, and we will offer you a great job in a top IT… Continue reading What clickbait is costing you
Why it’s never “just a typo”
Did you hear about the Scotsman who went into the female bathroom by mistake? He thought the sign on the door said, “Laddies”! BOOM BOOM! Groanworthy jokes aside, it is relatively rare for a typo or spelling mistake to affect our comprehension so completely that we take our sporrans into the wrong restroom, so to… Continue reading Why it’s never “just a typo”