When you get stuck, remember Pringles. I’m thinking of Pringles right now, as I prepare for one of the biggest corporate training gigs I’ve ever had. Customising my training program to this organisation’s very specific needs, for so many people, means that I am almost starting from scratch, and I need to give shape to… Continue reading What Pringles can teach you about innovation, creativity and problem solving
Category: Writing
Business storytelling, part #4: convey truth with tales of the extraordinary.
I’ll bet you didn’t know Truth was a man! Of course you didn’t. He was separated from his twin brother and birth and grew up an only child. As a toddler he ran about he place without a stitch on. But then no one minds a little naked Truth, do they? The trouble was he… Continue reading Business storytelling, part #4: convey truth with tales of the extraordinary.
Business storytelling, part #3: bring clients and customers to you with emotional truth.
I remember the first accredited writing class I taught. One class (as they invariably did) ran late, and one of my students was pulled up by the police on the way home. “What have you been doing so late out?” the policeman asked. “Tellin’ lies.” He meant he’d been learning to write stories. We all… Continue reading Business storytelling, part #3: bring clients and customers to you with emotional truth.