Last week I caught up with three friends and colleagues I hadn’t seen for months. It was great: we chatted, laughed, workshopped ideas, and gave potted histories of our businesses the past few months. Then two of us shared something in common: the biggest contracts we’ve both had this year came out of the blue.… Continue reading What happens when you think no one’s watching
Category: Trust
Business storytelling, part #3: bring clients and customers to you with emotional truth.
I remember the first accredited writing class I taught. One class (as they invariably did) ran late, and one of my students was pulled up by the police on the way home. “What have you been doing so late out?” the policeman asked. “Tellin’ lies.” He meant he’d been learning to write stories. We all… Continue reading Business storytelling, part #3: bring clients and customers to you with emotional truth.
Business storytelling, part #2: Tell a story, but tell the truth
It was bound to happen: a professional whose practices I thought were on the suss side has been found out. Someone shared her experience with him on social media – very diplomatically, not mentioning names – and within minutes (a long time in social media) scores of others had shared their own. No names were… Continue reading Business storytelling, part #2: Tell a story, but tell the truth